WHO I’VE WORKED WITH
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SALT-CAMP: ‘COMMUNITY BUILDING’ FOOD & BEVERAGE EVENTS
United Arab Emirates
25Hour Hotel x SALT
Pop up SALTCAMP in the 25hour Hotel downtown Dubai. Super fun and a whirlwind of creativity and yellow!
ABUdhabi art x salt
So why can’t the desert be pink ? With the show launch we recreated a pink dessert installation over 700sqm. The desert inspired camp was built around a large grill. A packed entertainment schedule, and lots of delicious food.
MOF x SALT
Imagine a pink circular camp,set up in an iconic location of the MOF, the interior of the SALT CAMP that can only be discovered by entering an airstream truck, to discover a space filled with music, and the aromatic charcoal of the central grill.
WHAT I DO BEST
POP UP TO FLAGSHIP & EVERYTHING INBETWEEN.
LAB STORES - FUTURE of RETAIL
SELFRIDGES
Fragrance Lab - London
Imagine your character distilled into a scent. An experiment into the future of in-store fragrance retailing. An immersive experience by Philip Handford and The Future Laboratory that takes visitors on a journey to find a scent that matches their personality.
NIKELAB 1948
London
Nike opened 1948 “NikeLab”, this concept store aimed to push the boundaries of retail strategy and presentation and will serve as special outlets for exclusive limited-edition releases. With some of Nike’s latest products and collaborations on showcase, enjoy the above visuals and join the local sneaker and running community.
The FUTURE LAB x
Sweet Shoppe - London
‘Sweet Shoppe’ - an installation which explored the retail landscape of tomorrow. The shop opened for the London Design Festival 2011 as was an invite-only event. We invited a wide selection of retail professionals to the historic heart of Spitalfields to experience the future of retail at Sweet Shoppe.
"If this is the future of retail - relaxed, light-hearted, multi-sensory, one-on-one service, personalised products – i look forward to it. I hope brands were taking notes”
Fleur britten, senior commissioning editor - sunday times style
ON THE SWEET SHOPPE
FORMAT INNOVATIONS
STARBUCKS
Reserve Social - Shanghai
Building the craft coffee community, one coffee at a time. Taking the Roastery to a small scale format, building the Reserve brand community locally and at scale in China. Positioned to tackle good quality coffee and the cozy 3rd place opportunity.
Sunglass Hut
Melbourne
Developing the Sunglass hut customer experience with a store that was dedicated to putting the customer at the heart, and inviting the customer to actively try and capture themselves.
Kirk Originals
London
Taking an irreverent approach to an opticians store, we flipped the format on its head. Putting the customer at the heart of an ‘audience’ of eyewear display. The loyal customers who wear Kirk originals desire to be looked and and be the centre of attention.
SELFRIDGES
Designer Studios - London
The new space, spanning 17,200 sq ft of the third floor, reflects the way the modern woman shops and dresses, with a focus on the key pieces from streetwear, contemporary and luxury ready-to-wear. The spatial concept was a new format designed as an art gallery with ‘follies’ as anchor objects in the space. Plus, there are selfie sticks and Instagram-worthy backdrops in the fitting rooms - need we say more?
CARPOLY FUTUREHOME
Colour Studio - Wenzhou, China
Is AR the future of home decoration? the new flagship Future-home designed for Carpoly, Chinas leading paint brand, is a new format built around 2 distinct customer journey’s, consumer & contractor. The seamless service utilizes technology to enable the customer to play with colour, and then make a simple order for the decoration to be fulfilled with ease.
DOMUS MALL
Paris
A lifestyle mall in Paris, where you can take a slide from the 3rd floor to the cafe… The restaurant area has a dynamic hanging garden installation creating an interesting and intimate area within the ceiling void. A large chrome slide sits front and centre allowing visitors to move around the space in a carefree fashion, inspiring fun!
“Philip has an amazing ability to understand and nurture ideas to become bigger, better and most importantly a reality.”
Jason Beckley, Global Marketing Director, dunhill
POP UP EVENTS
Futurewear - VF Corp - USA
HAVANA CLUB
Samsung Blue Sky
BURBERRY
Burberry HQ Furniture
Burberry Beauty Global
Burberry Global Retail
"I have worked with Philip Handford on several architectural design projects. Philip's antenna is sensitive to the changes of the way people interact with design - his diverse skills and creative talent set him apart."
- Christopher Bailey, CCO Burberry
SELFRIDGES
Fragrance lab
Gordon's Bar & Wine shop
Designer Studios
“SELFRIDGES LOVES THE DESIGNER STUDIO’S”
PHILLIP LIM
New Store conceptS
Global flaGship stores
GlobAl Concessions
"Working with Philip allows us to really develop what feels intuitive for us. Bringing together all the things we want to do in retail into a singular offering is a challenge which Philip takes on his work with commendable enthusiasm."
- Phillip Lim
